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<channel>
	<title>MYKC STUDIO</title>
	<link>https://mykc.cargo.site</link>
	<description>MYKC STUDIO</description>
	<pubDate>Tue, 08 Jul 2025 08:17:36 +0000</pubDate>
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		<title>Sulwhasoo ‘HYANG SEO’</title>
				
		<link>https://mykc.cargo.site/Sulwhasoo-HYANG-SEO</link>

		<pubDate>Mon, 16 Sep 2019 10:50:09 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

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		<description>Sulwhasoo ‘HYANG SEO’
C Sulwhasoo&#38;nbsp; &#38;nbsp;&#38;nbsp;M Editorial, Art Direction&#38;nbsp; &#38;nbsp;&#38;nbsp;Y 2018


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		<title>Integrated Signage Design for ePyeonhansesang</title>
				
		<link>https://mykc.cargo.site/Integrated-Signage-Design-for-ePyeonhansesang</link>

		<pubDate>Tue, 08 Jul 2025 07:37:01 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

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		<description>Integrated Signage Design for ePyeonhansesang
C DL enc&#38;nbsp; &#38;nbsp; M Signage, Branding&#38;nbsp; &#38;nbsp; Y 2025MYKC developed a unified signage system for ePyeonhansesang, a leading brand in Korea’s apartment culture. The design balances timeless aesthetics with functional clarity, recognizing that residential signage typically remains unchanged for decades.
To complement the architecture, we applied minimal forms and durable materials such as metal and patterned concrete, enhancing detail within a neutral white palette. The result is a signage system that is both refined and long-lasting.
Considering the scale of ePyeonhansesang's multi-building complexes, the system was designed to be modular and adaptable across various sites. First applied in Anyang and Cheonan Tangjeong, it now serves as the new standard—reinforcing both brand identity and user-friendly spatial guidance.





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		<title>OSULLOC Brand Identity and Integrated Application Renewal</title>
				
		<link>https://mykc.cargo.site/OSULLOC-Brand-Identity-and-Integrated-Application-Renewal</link>

		<pubDate>Tue, 08 Jul 2025 07:48:43 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/OSULLOC-Brand-Identity-and-Integrated-Application-Renewal</guid>

		<description>OSULLOC Brand Identity and Integrated Application Renewal

C Osulloc&#38;nbsp; &#38;nbsp; M Signage, Branding, Package&#38;nbsp; &#38;nbsp; Y 2024&#38;nbsp;MYKC redefined OSULLOC’s brand identity to support its growth as a global tea brand rooted in Jeju heritage. The renewed identity draws on the philosophy of ‘Tea-scape’ (茶境), offering a modern interpretation of Korean tea culture across generations and cultures.
The new system features an English wordmark and a standalone symbol for flexible application. Teal Green and Gray, inspired by Jeju’s tea fields and volcanic landscape, form the core color palette. Custom patterns echo natural textures, reinforcing a serene and immersive tea experience. 
This renewal aims to clarify OSULLOC’s identity and expand its global presence.Photo: Courtesy of OSULLOC

.



&#38;nbsp;

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		<title>ASTERN BRANDBOOK 'Not A House'</title>
				
		<link>https://mykc.cargo.site/ASTERN-BRANDBOOK-Not-A-House</link>

		<pubDate>Wed, 14 Feb 2024 09:13:00 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/ASTERN-BRANDBOOK-Not-A-House</guid>

		<description>ASTERN BRANDBOOK 'Not A House'
C ASTER FROUP, FOUNTAIN PRESS&#38;nbsp; &#38;nbsp; M Editorial &#38;nbsp;&#38;nbsp; Y 2023

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		<title>PRO-SPECS BRANDBOOK</title>
				
		<link>https://mykc.cargo.site/PRO-SPECS-BRANDBOOK</link>

		<pubDate>Tue, 13 Apr 2021 04:56:37 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/PRO-SPECS-BRANDBOOK</guid>

		<description>PRO-SPECS BRANDBOOK
C PRO-SPECS&#38;nbsp; &#38;nbsp; M Editorial &#38;nbsp;&#38;nbsp; Y 2023 &#38;nbsp;&#38;nbsp; C_W ANNEX

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	<item>
		<title>CHUNCHEON MARATHON 2023</title>
				
		<link>https://mykc.cargo.site/CHUNCHEON-MARATHON-2023</link>

		<pubDate>Wed, 14 Feb 2024 09:08:41 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/CHUNCHEON-MARATHON-2023</guid>

		<description>CHUNCHEON MARATHON 2023
C PRO-SPECS&#38;nbsp; &#38;nbsp; M Graphic, Editorial &#38;nbsp;&#38;nbsp; Y 2023 &#38;nbsp; &#38;nbsp;

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</description>
		
	</item>
		
		
	<item>
		<title>2024 JEONGDONG SEASON KEY VISUAL IDENTITY</title>
				
		<link>https://mykc.cargo.site/2024-JEONGDONG-SEASON-KEY-VISUAL-IDENTITY</link>

		<pubDate>Wed, 14 Feb 2024 08:42:17 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/2024-JEONGDONG-SEASON-KEY-VISUAL-IDENTITY</guid>

		<description>2024 JEONGDONG SEASON KEY VISUAL IDENTITY
C National Jeongdong Theater of Korea&#38;nbsp; &#38;nbsp; M Graphic, Editorial &#38;nbsp;&#38;nbsp; Y 2024 &#38;nbsp; &#38;nbsp;

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	<item>
		<title>PRO-SPECS BRAND RENEWAL</title>
				
		<link>https://mykc.cargo.site/PRO-SPECS-BRAND-RENEWAL</link>

		<pubDate>Thu, 25 Jan 2024 06:28:17 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/PRO-SPECS-BRAND-RENEWAL</guid>

		<description>PRO-SPECS BRAND RENEWAL
C PRO-SPECS&#38;nbsp; &#38;nbsp; M BRANDING&#38;nbsp; &#38;nbsp; Y 2023 &#38;nbsp;&#38;nbsp; C_W ANNEX
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	</item>
		
		
	<item>
		<title>SIE BRAND RENEWAL</title>
				
		<link>https://mykc.cargo.site/SIE-BRAND-RENEWAL</link>

		<pubDate>Mon, 19 Feb 2024 09:53:29 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/SIE-BRAND-RENEWAL</guid>

		<description>SIE BRAND RENEWAL
C Seasonless&#38;nbsp; &#38;nbsp; M BRANDING&#38;nbsp; &#38;nbsp; Y 2022 &#38;nbsp;&#38;nbsp;


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</description>
		
	</item>
		
		
	<item>
		<title>OSULLOC 'Tea Stone Cellar' Package Design</title>
				
		<link>https://mykc.cargo.site/OSULLOC-Tea-Stone-Cellar-Package-Design</link>

		<pubDate>Tue, 08 Jul 2025 08:17:36 +0000</pubDate>

		<dc:creator>MYKC STUDIO</dc:creator>

		<guid isPermaLink="true">https://mykc.cargo.site/OSULLOC-Tea-Stone-Cellar-Package-Design</guid>

		<description>OSULLOC ‘Tea Stone Cellar’ Package Design

C Osulloc&#38;nbsp; &#38;nbsp; M Branding, Package&#38;nbsp; &#38;nbsp; Y 2025 &#38;nbsp;&#38;nbsp;

At OSULLOC’s Tea Stone in Jeju, aged teas capture nature’s essence and time’s depth.
 MYKC designed Tea Stone Cellar packaging inspired by the character “木,” using bold brush graphics and colors reflecting each tea’s origin. 
The design bridges OSULLOC’s aging philosophy with spatial experience, turning packaging into a vessel of memory.



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